Reset Leadership
Erich Switzer
Executive Director & Board Member
Erich’s mission is to change lives impacted by alcohol and drug addiction. He’s lost two siblings and a close friend to the disease, and thought he might even lose his own. His personal recovery journey began over 25 years ago when the Lord began to radically change his life.
Erich started work in the non-profit sector while living in the Philippines in 2009. He became involved with several charities focused on helping children, raising both awareness and funds. He also helped to build a school out of shipping containers for children whose families lived nearby.
He also has over 20 years experience in the business community and has primarily led marketing and business development efforts, working with top firms and organizations in the area. Erich is currently a member of Crossroads church and serves on the prayer team. Erich has attained a Bachelor’s of Business Administration in Marketing and Operations Management from the University of Cincinnati, and an MBA from Northern Kentucky University.
Nicole Paul
Program & Volunteer Director
Nicole comes to Reset from the Life Learning Center, where she was a Volunteer Coordinator and Education Continuum Specialist. Nicole used her education, life and work experience to help hundreds of clients secure employment, discover a true sense of integrity and dignity by empowering each and everyone of them to believe in themselves. She was recognized and regarded as someone who cares and will go the extra mile to help others learn, grow, and pass on what they have learned. When Nicole is not at work, she can be found spending time serving her local church, assisting in prayer teams, mentoring or facilitating small groups. Nicole is an ordained minister and enjoys ministering to others.
JoAnn Shockney
Resident Director
JoAnn comes to us from Welcome House, where she led the housing and supportive services team and served as the program coordinator for the women’s and children’s shelters and family shelters. Her commitment resulted in numerous clients overcoming barriers to attain stable homes.
Motivated by personal tragedy, the loss of her sister Christi in 2011, JoAnn channels her deep desire to uplift those affected by addiction, guiding them toward a fulfilling life with Christ.
Outside of her professional pursuits, JoAnn cherishes moments with family, friends, and her dog Holly. She attends Next Chapter Church and is involved with Iron Sharpens Iron Ministry. Her love for live music and game nights reflects her vibrant and social nature.